Digital Hospitality Consultancy
As Digital Hospitality Promotion and Branding, our role is to integrate, plan, successfully implement and deliver all digital promotional and marketing in assigned duration.
AUDIT AND STATUS REPORT
Audit and Status Report of various digital marketing channels and analyzes performance, assessing using below parameters:
- Digital Channel: List of official digital Channel i.e website, social media channel and current admin.
- Reach: How effective is existing organic and paid exposure across digital channels?
- Architecture: Are digital channels well designed, properly structured, and functioning correctly?
- Content: Information lifecycle i.e. how information is creating, publishing, and sharing across different digital channels?
- Conversion and Engagement: How many active visitors and response system to get them to complete calls to action (CTA)?
- Measurement: Have you defined digital marketing objectives and key metrics? Existing system of measuring Key Performance Indicator (KPI)?
- Integration: Are all online and offline marketing touch points connected?
DIGITAL BRANDING PLANNING & STRATEGY FRAMEWORK
Definition of digital branding and planning framework to based on below key indictor
- Exploration: Search engines, social networks, publishers and blogs for target audience reach
- Decision Making: Website community and social media platform comment, query, response and feedback
- Purchase: System to ensure CTA or call to action for conversion in form hotel booking and package
- Advocacy Tools : Customer advocacy
PROPOSE MONTH WISE DELIVERANCE SCHEDULE REPORT FOR APPROVAL
- Prepare month wise schedule report for approval for plan content and requirement with framework to maximum outreach of event or post.
- All planned monthly post at various channel viz. website or social media need to be approval in advance.
- Dynamic and live post under strict supervision of officiating or designated official of Department of Tourism during event.
- Self assessment and Monthly Report need to be submitted 28th day of every month.
- Target Group analysis with success measurement
- Survey on existing website and visitor experience
- Actionable on Survey
- Tourism Product definition
- Quiz and Contest
- Content Analysis and correction
- Call to action points and their performance measurement
- Website Engagement
- Blog Management
- Photo Quality Check
- Analytics and key trends
- Promotion and Campaign for outreach
- Integration of Social Channel
Mobile is being key innovation disruption technology platform and with maximum global outreach and for travelers it play important role in communication or fastest way of media consumption on move. Department of tourism is keen to address via developing in-house capability for development of engaging mobile apps for long term and short term duration is key responsibility of project deliverable.
- Existing Social Media and its engagement
- Social Media Channel Definition
- Participation Guideline and framework
- Cyber law and social media
- Collaboration and responsive system
- Active Participation Process and flow chart for Department of Tourism officials
- Social Media Campaign theme submission and schedule monthwise
- Monthly Event based Online advertisement campaign and fund allocation schedule
- Target Audience and Geo targeting of online advertisement
- Effective outreach report and implementation for Twitter, Facebook and YouTube
BOOKING AND PACKAGE MANAGEMENT
- Theme wise Package
- Online Booking System
- Online Package Implementation on fix date departures
- TripAdivsor Comment management and response
- Daily room status management for inventory and price
- Channel Manager system implementation for OTA management
CONTENT DATA BANK CREATION (PHOTO AND VIDEO)
- Data bank creation based on
- Content development Text by travel writer
CREATIVE DESIGN (WEB, MOBILE AND SOCIAL MEDIA)
- Creative Design and illustration
- Social Media Post
- User Interface
- Mobile Apps Interface
- Online Advertisements Banners
- Landing Page for Online advertisement campaign
- Visual Story creation
- Brand Identity creation specific to platform
DIGITAL CAMPAIGN PROMOTION
- Theme of Digital Campaign
- Demographic and Target segment of Campaign
- Selection of Platform with reason of effectiveness
- Analyzing target audience
- Budget allocation and desired result
- Submitting relevant research before campaign to be initiate
- Campaign planning and its life cycle.
- Digital Campaign ROI
- Scheduling the pattern of advertisement (timings, days, duration and season).
- Co-branding with Tourism Digital Brand for wider reach
ANALYTIC, ALERTS AND REPUTATION MANAGEMENT
- Monthly Analytic Report : Trends and its implication
- Analytics Trends after specific digital campaign
- Demographic and Engagement is key
- Reputation Management on key social media platform
- Reputation Management Campaign via advertisement or Digital PR
- Monthly Online Visitor Survey and Redressal system
- Tourism Alerts
CRM (CUSTOMER RELATION MANAGEMENT) LIFECYCLE DEFINITION AND REPORTING
- CRM implementation for quick customer response system
- Visitor database
- Collaborative engagement
- Effective use in guest booking and package booking
- Analytics report
E-MAIL MARKETING AND NEWSLETTER
- Newsletter design format approval
- Monthly newsletter on every first week of month
- Newsletter to all tourism stakeholder
TRAINING, SEMINAR AND WORKSHOP
- Website Maintenance
- Facebook Management
- Photo and Video Editing
- Campaign design
- Email Marketing
- Mobile App
- Cyber Law
- Latest technology and tools
- Trainee feedback
- All Trainee need to participate in live project for skill acquired during training
- Submit digital marketing and promotion training program
- Participation in Travel Show/ Exhibition / Travel Event based on requirement by Department of Tourism
- Design creative for maximize digital outreach
- Compilation of Travel Data
- Event broadcast Management on Social Media and Digital Platform
- Pre and Post digital outreach scheduling
TRAVEL BLOGGER FAM TOURS AND DIGITAL PR.
- Paid Digital PR Budgeting.
- Plan and organize FAM for Travel Blogger for greater outreach.
- Submit detail plan and Budget allocation.